Its become trendy to speak transformation, and it is getting
more and more rampant. It has been so for a while now that we notice everyone prefixing
pretty much everything with the term Digital as a mandatory condition.
So what is this all about anyway? Is it
a band wagon that you must get on without questioning?
With the rapid changes in technology, and greater consumerization of technology, businesses have found themselves being left behind the customers
and the digital transformation effort help the organization adapt the latest in
technology faster. The primary reason is
to stay innovative, retain customers and serve the business and customer needs
with efficiency. Here is where it gets
interesting, if it is treated as an initiative or a project, then it has a
beginning and an end. But fact is, it
has to be on going. Because the moment
you stop, the world has moved on again and you are at risk of sliding into
legacy. So, how do you scope what needs
to change, select what solutions to adopt and measure the progress and success of
the transformation. This is where people
come in, and the smart and business focused ones get results, the rest deservedly
get a mixed bag output.
There is another side to this and that’s the impact on people.
Why does it make one feel as though what you are doing now is meaningless and non-digital,
and that almost carries with it a stigma of sorts. In some ways what one ‘does’ defines the
person, and now the person is less smart, less relevant, less an asset for the
future because of the digital conundrum.
Business demands value, yet do not always articulate what
that is except for bottom line impact and market growth. CIO demands
improvement yet does not take the trouble beyond setting objectives that will
be ambiguously measured. Department heads will go about it in several
directions, some will cut some fat that they knew was there all along, but the
surgery will never be done in the right spirit all the way through. When the culling
is happening at the bottom of the ladder, it should ring alarm bells. And lastly, HR is usually playing along with
formalities and not adding value and most times not the right people to make
calls on individual’s performance or competency.
There’s also a risk that the ‘digital’ interpretation is
kept deliberately obtuse so the champions themselves have built a layer of abstraction
to protect themselves.
One question is where did you start the process, I have come
across organization that wants to bring in something new and popular and a
successful elsewhere but they did not start at home. Typically, these steps are
taken by new managers and short sighted leaders but they make a cardinal
mistake in my view, of not ‘taking stock’ properly. They do not take enough pain to assess the
core business and to analyze the inventory, assets and investments.
The mistakes worsen with leader’s oftentimes new to the
organization dictating direction without looking inward at what you are, what
you have and what opportunities you may have already invested in which can with
some focus bring rewards.
It’s an exciting journey with Automation, AI, Blockchain,
HCI and much more, but the transition is all about people, about culture change
and inclusion. This will define the situation as either an amateur balancing himself on a floating log or an alpine skier expertly carving a turn on a giant slalom.
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